animation & interactive media
   

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thepassion



In creating animation ~ the illusion of life ~ the major challenge is to understand how shape, form and time can be used as a means to effectively realise ideas in a tangible way. This happens not only at a micro level through the frame-by-frame synthesis of moving image and sound, but also in a larger timeframe through the dramatic structure of a narrative scene-by-scene. These skills are also directly applicable to the engaging presentation of content in an interactive environment and to the generation of real-time images on-the-fly. By exploiting the nexus of time, interactivity and narrative, AIM excels in areas that are distinctly different from those addressed by many other programs that offer a narrower interpretation of animation and multimedia.



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