The Digital Image:
Screen Ink Simulates the additive effects of light. The point of this exercise is to get you to concentrate on building an image from a black background by ‘screening’ successive layers of simulated light onto one another. Completed with Photoshop
Multiply Ink Simulates the subtractive effects of filters (like tinted glass, plastic, ink, stains, other coloured liquids or slide film). The point of this exercise is to get you to concentrate on building an image from a white background by placing successive layers of simulated filters onto one another. Completed with Photoshop
Complete and submit ONE of the following:
1. Light and Shadow Exercise
Use your knowledge of “Screen Transfer Mode” and “Multiply Transfer Mode” to assemble a motion sequence in After Effects that uses additive and/or subtractive effects to control light and dark elements across time.
EACH individual element MUST use either “MULITPLY TRANSFER MODE” OR “SCREEN TRANSFER MODE”.
Screen ‘Ink’ simulates the additive effects of light. Multiply ‘Ink’ simulates the subtractive effects of filters (like tinted glass, plastic, ink, stains, other coloured liquids or slide film). The point of this exercise is to get you to concentrate on building an image by placing successive layers of simulated filters onto one another.
Create an After Effects Project that incorporates at least one composition (pixel dimensions are unimportant, but 720 x 576 is sufficient). In your final composite, use a number of layers and/or “precomposited compositions” of varying degrees of transparency (as you see fit). You are encouraged to use only grey scale image elements, so that you can focus on what you are doing with manipulation of light and shadow over time.
2. Time-Based Collage Exercise
Create an After Effects Project that incorporates at least one composition (pixel dimensions are unimportant, but 720 x 576 is sufficient). Create a short motion sequence in After Effects that uses any or all of:
• Transfer Modes
• Use of Alpha Masking
• Integration of live action elements using Green Screen “keying”
• Animating Effects which may include blurring, distorting, Posterise, Edge Find... there are dozens
• After Effects 3D
• Composite a project using material from your other classes (for example compositing a walk cycle against a background etc. composting video from editing etc)
Completed with AfterEffects
Deliverables – The Digital Image
Please deliver in a folder ‘name_digital imaging’
2 x photoshop files yeap_screen_dgi.psd (720 pix x576pix 72dpi). Please provide all layers. I want to see your process.
1 x Quicktime movie file yeap_animation_dgi.mov (720 x 576 4:3). Please provide After Effects file too.
*Keep files on your own disc/flash card etc as studio machines will be cleared shortly.
Web and Interactivity:
identity, self, other, portrait, account, characterization, depiction, image, perspective, difference, model, picture, description, portrayal, profile, silhouette, simulacrum, vignette, archetype, effigy, impression, simulation, likeness, comparison, clone, semblance, copy, replica, interpretation, persona, status, motive, characterisation, disposition, peculiarity, sameness, connections, temperament, analogy
You are to create a web ‘Portrait’ or ‘Representation’ .Your task is to create an online representation that consists of making a HTML and/or Flash web ‘page’.
It can be a detailed description or a looser impression.
Think about ‘representation’ beyond the obvious and predictable. Identify peculiar, perhaps unexpected points of interest. Consider what could be engaging ideas about the self, others, authorship and identity that work in an online environment. The project is not about ‘information’ or ‘function’. It is not about creating a ‘portfolio’. Think of it as a personal, more intimate space. Don’t just provide information, create an experience.
Consider how the portrait can be an extension and reflection of one’s interests, influences, intent, memories, ideology. Think how you could obscure, magnify, dramatize content. How does the representation connect with others? How can you make it interesting and relevant to an audience? What are the most engaging means to express yourself/others in an online form?
Adhere to the advice of Joseph Campbell: "Follow your bliss."
- To examine the Internet as an environment for self-authorship, representation and the expression of ideas.
- To develop skills and methodologies for realizing future web-based works.
- To highlight some conceptual and aesthetic aspects of designing for the web.
Use HTML (Dreamweaver) and/or Flash.
This project is not about technology or what programs you use, it is how strong your idea is and how iwell it is communicated. Very simple HTML content can be used cleverly to communicate an idea with little program expertise necessary. It could be entirely created using simple HTML or Flash or a combination of both.
"Delaware's conceptual use of bitmaps, horizontal scrolling, scale and repetition, proves that you don't need to use the latest software in order to create an engaging user experience. In a time when most of us abandon what's outdated in favor of the latest products...there's still room for experimenting with HTML fundamentals." - Yvan Martinez (www.fake-i-d.com) referring to Delaware's website (http://www.delaware.gr.jp/)
Ideology, interests, agenda, personality. memory, observations etc reflected through your choice of sound, image, text, interactivity, animation in an online form.
Due Date: Monday April 16th
Submit online to the AIM server. See other notes for password, user login etc. Important: from the ‘portrait’ provide a link to the personal blog.
One ‘web portrait’ uploaded to the AIM server that contains a link to a personal blog.
BE TRUE TO THE FORM.
Ask yourself, "Am I taking advantage of the web's characteristics?" If your idea can exist as a drawing, a video, a still image etc you have misunderstood the project. Your idea shouldn't make sense in any other medium except for the web. Keep in mind this is not a digital image or illustration exercise, the project is not about creating a laboured, static image. Instead convey an idea that recognises the subtleties of online text, space, movement, animation and sound. It
may be a mix of these elements or you may choose to just focus on one or two. Your response could be entirely sound based for example. Consider the non-linear attributes of the web – ideas and devices that are responsive, dynamic, reactive, transitional.
Your response should communicate an idea that recognizes the distinctiveness and idiosyncrasies of the online form.
“Creativity is really about working within the constraints of a project and really making something work. Often, there are a ton of limitations placed upon designs. You have to work with these limitations so that they dissolve away or become an asset as opposed to a liability. This requires a level of ingenuity and creative thinking on the part of a designer.” - Matthew Owens, Designer VolumeOne
IT IS ABOUT YOUR IDEA, NOT THE SOFTWARE
Demonstrate your conceptual capabilities, not how well you can use Photoshop, Flash or Dreamweaver. You only need a basic understanding of the software to create an engaging response. Consider a clever use of simple devices. It will not be a lack of software knowledge but the lack of a strong idea that could result in a poor response to the project. In making the project, keep the software side of things to within your own capabilities – make something you can make yourself.
BUILD AN EXPERIENCE, NOT A WEB PAGE
You are building an experience, not building a ‘web page’. Move away from page/print metaphors and consider how the medium can be used more dynamically. The project is not about ‘information’ or ‘function’ so don‘t be conservative content wise.
MAKE IT AS DISTINCT AS YOU ARE
Avoid something we are already overly familiar with. Try and present distinctive work that reflects peculiarities, differences and uniqueness.
JUST BECAUSE IT HAPPENED TO YOU DOESN’T MAKE IT INTERESTING
Consider how your response is relevant and interesting to an audience, not just you.
YOU HAVE AN AUDIENCE, TAKE ADVANTAGE OF IT
Many people will visit your web project through the main AIM site, so take advantage of the audience you will have with a strong piece of work.